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Google Advertising Tools, 2nd Edition

Harold Davis





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Google Advertising Tools, 2nd Edition 下载


With this book, you'll learn how to take full advantage of AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several case studies demonstrate which approaches work well, which don't, and why.