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The Art of SEO

Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola

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If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions.